Old Layout

Hasbro Pulse aimed to elevate the overall user experience by making their landing page more intuitive, visually appealing, and user-friendly. They recognize the importance of providing visitors with an engaging and seamless journey from the moment they land on the page.

Our approach

Our strategy for Hasbro Pulse was to encompass several key elements. We wanted to establish a clear visual hierarchy that showcased compelling imagery and prominently featured highlighted products, limited-time offers, and upcoming releases. Additionally, the plan included implementing user account integration to offer personalized product recommendations.

Landing page concept

Our concept focused on franchise and release hierarchy. The brand has many brands and trying to figure out which ones to prioritize was a challenge. We solved this by doing research on which of their brands were currently popular and had recent releases coming up.

Overall, these improvements transformed the landing page into a more engaging, user-centric, and visually appealing gateway to Hasbro's products and community.

Product page concept

We worked on enhancing Hasbro Pulse's product pages by focusing on several key aspects. First, we wanted to improve the page layout and navigation, ensuring that users could easily find product information, images, and pricing. The product pages now feature clear CTAs for easy purchasing and provide personalized product recommendations.