Overview
The objective here was to create a visual for internal use at Purina showing how their products can be integrated for their customers.
Goals
Create illustrations
Showcase product diversity
Promote special products
Convey community engagement
Exhibit product integration
Figma | Photoshop
Researched Brand
Created detailed wire frames in Figma
Designed graphics in Photoshop
Collaborated with team on mock ups
Character Design
Created the visual style and concept for the video. We looked at using vibrant colors, relatable characters, and a friendly and heartwarming tone to connect with pet owners emotionally. Ensured that the visual style aligned with Purina's brand identity.
Video Assets
Designed the necessary assets for the video, including characters, backgrounds, and product images.
Internal brand integrations
Once the assets were prepared, the challenge was to visually represent the various brands used by Purina's customers. This posed a hurdle as Purina boasts numerous internal brands, making the task of establishing connections between them a complex one. We addressed this challenge by devising a solution – developing a unified platform within the narrative that seamlessly amalgamated all their brands under a single customer account.
Final Video
Reviewed the animated video carefully, checking for any errors, inconsistencies, or areas for improvement. Shared it with a small group for feedback and make revisions accordingly.