Overview
Our Goal was to rebrand the company with a strategic and multifaceted process aimed at revitalizing the company's identity, reputation, and market positioning. We redefined the brand's messaging, visual identity, and market strategy to align with evolving industry trends, business objectives, and customer expectations.
Goals
Assessment and research
Define brand objectives
Brand identity development
Brand strategy and positioning
Figma | Photoshop
Researched brand competitors
Created logos in Figma/Illustrator
Designed graphics in Photoshop/Figma
Collaborated with team marketing materials and prints
Research
Conducted thorough analysis of the current brand and its competitors strengths, weaknesses, opportunities, and threats. Evaluated the company's market position, customer perceptions, and competition. Gather insights through market research, customer feedback, and stakeholder interviews.
Concepting
Organized workshops/brainstorming sessions with a cross-functional team to generate names and concepts for the rebrand. Encouraged open discussion and creative thinking. Coming up with the name was the biggest challenge and it too many brainstorming sessions. We wanted to make sure the name was relevant to the company’s mission as well as easy to remember and pronounce.
Imagery
Revamped the company's use of images and visuals to align with its updated brand strategy, values, and objectives. Ensured that the chosen imagery aligned with the company's messaging and brand values based on how we wanted the images to convey messages of trust, innovation and scientific integrity.
Branding
Created a new visual identity that includes a redesigned logo, color palette, typography, and brand guidelines. Ensured that the new identity reflects the company's values, mission, and vision, while also conveying trust, credibility, and innovation.
Products
Updated all marketing collateral, including brochures, websites, stationery, packaging, and promotional materials, to reflect the new brand identity consistently.
Event Mock ups
Launched the rebrand with a well-coordinated marketing and communication campaign. Utilized various channels, such as press releases, social media, industry events, and internal communications, to announce the rebrand to the public and stakeholders.